In the lush landscapes of Longsheng, where terraced rice fields stretch across the hills, another treasure lies hidden amidst the verdant foliage - the ancient tea forests. In this blog post, we'll delve into the significance of tea in Longsheng's cultural heritage and economy, and explore how Viori's Beautiful Reason Initiative is empowering local Red Yao tea producers to thrive in today's competitive market.



**The Significance of Tea in Longsheng:**
Tea has been an integral part of the Red Yao culture for many generations. While primarily used to create a unique type of hearty breakfast called 'youcha,' it also serves as an important source of income. Traders throughout China have discovered the unique qualities of the Longsheng ancient tea forests, leading to a growing demand for this sought-after commodity. However, small-scale tea producers often face challenges in competing with larger businesses that buy their raw leaves at low prices.



**Viori's Beautiful Reason Initiative:**
Viori's Beautiful Reason Initiative is committed to supporting local communities and preserving cultural traditions. One of its goals is to empower local tea producers to establish their own businesses and compete more effectively in the market. Many locals dream of transforming their tea into sellable products themselves but are hindered by financial constraints. By providing support and resources, Viori aims to enable producers like Mr. and Mrs. Pan to realize their aspirations of creating their own tea business.





**Empowering Local Producers:**
Mr. and Mrs. Pan are among the tea producers supported by Viori. For over 15 years, they have been selling raw tea leaves but aspire to scale up their business by producing their own tea products, including packaging and shipping. They believe that by expanding their operations, they can create additional local jobs and contribute to the economic growth of their community.



**Building a Thriving Tea Culture:**
Supporting local businesses like tea production has the potential to stimulate economic growth in Longsheng. With proper management of the ancient tea forests, tea production could become a sustainable source of income for the Red Yao community. Economic opportunities within their hometowns are essential for preserving the community's integrity and preventing migration to urban areas in search of employment.


Viori is excited to support small businesses like the tea producers in Longsheng through its Beautiful Reason Initiative. By empowering local producers, Viori aims to foster sustainable development and preserve cultural traditions for future Red Yao generations. We look forward to seeing these businesses thrive and contribute to the vibrant tapestry of Longsheng's cultural and economic landscape.