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Up to 5% Profits Go to the Tribe
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INGREDIENTS OF ANCIENT TRADITION
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Inspired by the traditions of the Red Yao women of Longsheng, many Viori products feature Longsheng Rice Protein™ cultivated in the region’s surrounding mountains. By sourcing directly from Red Yao partners and paying them a premium, we support long-term relationships built on respect and collaboration.
Viori Pro
All Viori products are professional-grade. They are color-safe, sulfate-free, paraben-free and made with high-end, clean, performance ingredients. They’re created for stylists and salon professionals who want clean, naturally inspired, high-performance hair care solutions formulated to deliver visible cosmetic results. Interested in joining our PRO program?
YOUR BEAUTIFUL REASON
We purchase Longsheng-grown rice through our Red Yao community partners at a premium and reinvest up to 5% of profits into the communities and teams that make our work possible. These funds support community-directed projects identified by the Red Yao to promote economic opportunity, cultural preservation, environmental stewardship, and social wellbeing.
HIGH STANDARDS
Vegan, plastic-free*, sulfate-free, paraben-free, phthalate-free, cruelty-free, and pH balanced. Formulated with thoughtfully selected ingredients guided by responsible and ethical sourcing practices.
HAIR BENEFITS
Our rice-based hair care products are formulated to gently cleanse while helping moisturize hair, improve softness and shine, add visible volume, and reduce the appearance of breakage.*
NATURAL INGREDIENTS
Key ingredients include Longsheng-grown rice, cocoa and shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo extract, biotin, panthenol (vitamin B5), and vitamin E.
MAKE AN IMPACT
Economic and social changes have created challenges for preserving Red Yao traditions. We reinvest up to 5% of profits into community-directed initiatives identified by Red Yao partners and the teams who help make our work possible.
UPDATES
Stronger, Shinier Hair Starts From Within
Stronger, Shinier Hair: Why Internal Nourishment Matters When we think about shine and strength, we often focus on what we apply to our hair — oils, masks, conditioners, and treatments.But...
Longsheng Wild Black Tea
We’re happy to share another positive development from our Viori BRI Tea Program—our latest purchase of Longsheng Wild Black Tea, made directly from the farmers' cooperative we’ve been partnering with...